In-store enrollment at the POS

In-Store Enrollment at the POS

The enrollment game just changed. Guests can now join your loyalty program via SMS or email at the point of sale—no app download, no QR code scanning, and hopefully, fewer awkward staff explanations. Enrollment happens right when the guest is paying, the most valuable moment to capture them.

Why this matters

Most loyalty programs only capture superfans. Casual diners—your biggest frequency opportunity—skip long sign-up flows and disappear after one visit.

SMS enrollment at the POS removes that friction entirely:

• More first-time guests enter your database

• No app download required

• Immediate activation with automated follow-ups

Once enrolled, guests can be nurtured automatically toward their second and third visits—the point where loyalty and lifetime value truly compound.