Track signups and revenue via UTM links

Now you can track where your loyalty signups are coming from with UTM parameter tracking so that you can optimize your acquisition spend and prove marketing ROI:

• Shows which channels and campaigns drive the most valuable customers

• Provides revenue attribution to measure true campaign ROI by channel

• Will soon enable you to target customers based on how you acquired them

Why it matters

With UTM (Urchin Tracking Module) tracking, you're be able to see exactly where their loyalty signups are coming from, be that email, paid ads, QR codes, social, or partnerships. In turn, they can use that data to optimize their acquisition spend and prove ROI.

How it works

• Now when you send a marketing campaign via Thanx (or third-party marketing platform like Klaviyo, Attentive, etc.), UTM links included in that campaign will be tracked by Thanx whenever a signup or purchase is made.

• Thanx now captures the UTM parameters and surfaces the campaign, source, medium, term, and content in new reporting dashboards found in the Insights Lab:

  • Revenue by UTM

  • Signups by UTM

In the future, this will also unlock smarter targeting. You’ll be able to build segments and follow-up campaigns based on how a guest was acquired, not just whether they signed up.