Track signups via UTM

Track where your loyalty signups are coming from with UTM parameter tracking so that you can optimize your acquisition spend and prove marketing ROI:

• Shows which channels and campaigns drive the most valuable customers

• Provides revenue attribution to measure true campaign ROI by channel

• Will soon enable you to target customers based on how you acquired them

With UTM (Urchin Tracking Module) tracking, you'll be able to see exactly where their loyalty signups are coming from, be that email, paid ads, QR codes, social, or partnerships. In turn, they can use that data to optimize their acquisition spend and prove ROI.

We’ll capture UTM parameters during signup and surface them in reporting, so that you can clearly see which channels and campaigns are driving your most valuable customers.

In the future, this will also unlock smarter targeting. You’ll be able to build segments and follow-up campaigns based on how a guest was acquired, not just whether they signed up.