What's new at Thanx

Reporting & Insights

New in Thanx Insights Lab- Point Activity by Lifecycle Stage Report

Wondering which customers are actively redeeming points and which ones are letting them expire? This report breaks down point behavior across your customer...

August 6, 2025

Reporting & Insights

New in Thanx Insights Lab- 1st Purchases and App Adoption by Location Report

Now you can see where your new customers are making their first purchase, and whether they're also using your app. This report expands on the original 1st...

August 6, 2025

Reporting & Insights

New in Thanx Insights Lab- Top 50 customers report

Explore your top customers in this new report, Top 50 customers. Sort through data and see your top customers based on any of the following: You can filter...

July 31, 2025

Integrations ThanxAI

AI-enabled API Docs via MCP server

We’ve added AI capabilities to our API documentation at https://docs.thanx.com/overview . This includes a live Docs MCP Server that allows AI agents to...

July 25, 2025

Reporting & Insights

New in Thanx Insights Lab- Program Transition Report

Customers launching their loyalty program with Thanx after January 2025 can now access a new transition report that shows: You can use this report to:

July 8, 2025

Guest Engagement Marketing Automation

Campaign performance upgrades

We’ve made significant upgrades to our campaign infrastructure to ensure your marketing campaigns are faster, more reliable, and ready to scale with your...

June 25, 2025

Offers & Rewards

Modifier rewards

Modifier-based rewards allow brands to offer targeted promotions like “Free guac on any bowl” or “Upsize your drink for free,” creating memorable guest...

June 24, 2025

Ordering Toast

Toast quote times support

Customers using Toast Integrated Ordering can now throttle orders via Toast Quote Times. Thanx will respect all of Toast’s supported Quote Time strategies...

June 24, 2025

Reporting & Insights

New in Thanx Insights Lab- Zipcode Customer Insights

You can now understand detailed customer insights by zip code using the Zipcode Insights report. Enter one or more zip codes (or, pro tip, filter on zip...

June 20, 2025

Ordering

Update in default store location delivery logic

You now have more control over how customers are assigned to store locations for delivery orders. Previously, guests had to manually select a store to order,...

June 20, 2025