DATE:
AUTHOR:
The Thanx team
Reporting & Insights

New in Thanx Insights Lab- NPS by Channel Report

DATE:
AUTHOR: The Thanx team

Curious how customer sentiment compares between in-store and digital experiences? The new NPS by Channel report breaks down Net Promoter Score (NPS) by ordering channel to help you pinpoint where satisfaction is strongest and where it may need attention.

Here’s what you’ll see:

  • NPS trends over time for in-store and digital purchases

  • A detailed table showing how many ratings were received and how those ratings break down (Detractors, Neutrals, Promoters)

  • Channel-specific NPS by location, so you can spot high and low-performing locations

You can filter by date and location to narrow in on what matters most. Locations with fewer than 15 ratings in a channel during the selected period will show “null” for NPS (to ensure data accuracy), but will still display a breakdown of ratings.

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