Your app's alcohol age rating now stays correct automatically

If your brand serves alcohol, your app's App Store age rating is now set and maintained automatically with every release. No one has to fix it by hand.

What is it?

Apple requires apps that reference alcohol to carry an appropriate age rating. That rating is now captured as part of your app's metadata and sent to the App Store automatically with every app update and release. Previously it had to be corrected manually in App Store Connect, which meant it could be missed or reset.

Why it matters

• Your rating stays right without anyone watching it. It's set once as part of your app's metadata and sent with every release, instead of being corrected by hand each time.

• One less manual step before a release. Previously this had to be set directly in App Store Connect, which meant it could be missed or reset.

How it works

There's nothing for you to do. Your Thanx team sets this as part of your app's metadata, and it goes to the App Store with your app's next update or release.

If your brand serves alcohol and you want to confirm it's set correctly, ask your Thanx team to check it before your next app release.