DATE:
AUTHOR:
The Thanx team
Ordering

Raising the bar on your web ordering experience

DATE:
AUTHOR: The Thanx team

Your first-party web ordering site is now substantially easier to use for guests who rely on screen readers, keyboard navigation, or other assistive technology — meaning more of your guests can complete an order independently.

What is it?

A wide-ranging set of accessibility improvements rolled out across web ordering throughout 2026, covering the full guest journey from menu browsing to checkout.

Why it matters

A more accessible ordering experience means fewer abandoned carts, broader reach for your brand, and stronger alignment with the standards your guests — and increasingly, compliance regulators — expect from a modern digital storefront. It also reinforces first-party ordering as the most inclusive and brand-safe channel you offer your guests, compared to third-party marketplaces you don't control.

How it works

Improvements are live automatically across your web ordering site — no configuration required. Highlights include:

  • Smoother checkout for assistive tech users. Cart updates, modifier limits ("choose up to 3"), and error messages (like gift card failures) are now properly announced as guests build their order.

  • Predictable navigation. Focus moves logically through your menu, product details, cart, and checkout — guests no longer get "stuck" mid-order in a modal or drawer.

  • Cleaner page structure. Headings, landmarks, and labels were added throughout so guests can navigate your menu the way that works best for them.

Where to find it in Thanx

Live now on your branded web ordering site. No action needed from your team.

FAQs / Gotchas

  • Q: Do I need to do anything to enable this? A: No — these improvements are live across all web ordering sites automatically.

  • Q: Does this apply to my mobile app? A: These specific updates are for web ordering. App accessibility is tracked separately.

  • Q: Will you keep investing here? A: Yes. We've expanded automated accessibility testing and raised internal standards for new code so these gains stick as the product evolves.

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