How a 10-day loyalty challenge drove lasting revenue and frequency gains

Customer Highlight: Tacoria

Tacoria ran a July '25 frequency challenge, inviting loyalty members to visit twice in 10 days to earn 300 bonus points. The campaign, executed seamlessly with SpeakScale, drove lasting behavior change well beyond the challenge window. Challenge completers saw a 1.45x lift in visit frequency and a 1.41x lift in average monthly spend. See more Campaign Inspiration here. If you have any questions on how to start a frequency challenge, reach out to success@thanx.com.