New in Thanx Insights Lab- Point Activity by Lifecycle Stage Report

Wondering which customers are actively redeeming points and which ones are letting them expire? This report breaks down point behavior across your customer lifecycle.

With this report, you can:

• See which lifecycle stages (like Engaged or Churned) are earning, redeeming, or letting points expire

• Identify where value is being captured or lost across customer segments

• View the current outstanding points balance by lifecycle stage

Use filters to explore trends over time for points issued, redeemed, and expired. For outstanding points, the report shows a current snapshot to help you track where the largest balances currently sit.